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ANTIQUE ABLOOM
SISTER JANE CAMPAIGN 20/21
ANALYSER | CONCEPTUALISER | GRAPHIC DESIGNER
To create a campaign for bold and eccentric brand Sister Jane I focussed on five main objectives:
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-CREATING A CAMPAIGN
-CREATING A CONVERSATION
-CREATING A CONNECTION
-CREATING A COMMUNITY
-CREATING MEANINGFUL CONTENT
Using luxury consumer and trend insights, the final campaign 'Antique Abloom' takes inspiration from the slow lifestyle and serendipity of finding treasures hidden in cobbled lanes to increase levels of emotional investment within the 'Sisterhood' community.
Aesthetically decorated with forestry flora and antique trinkets, the final outcomes worked together to appeal the consumer culture, combining to create realistic and relevant content to increase engagement on the official brand social instagram account.
DISCLAIMER: HYPOTHETICAL BRIEF
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